Let’s cover the basics before the pitchforks come out. Plenty of time for those in a few minutes. But first, a few clarifying statements: At a high level, the miles and points you earn today will be worth less in the future. Airline and hotel loyalty programs will make changes to the value of those miles and points in a variety of ways. In many cases they will not provide notice. When programs change value without notice, you will frequently see bloggers and other members of the miles and points […]
This morning, Southwest Airlines has announced that your miles no longer come with an expiration date. Unfortunately, though, if you’re in the market for their valuable companion pass, it’s going to cost you just a little bit more.
I had a chance to sit down recently with Jonathan Clarkson. Jonathan is the Managing Director of Marketing at Southwest Airlines and has overseen the Rapid Rewards program for years. He took a few minutes out of his day to share some insights on recent changes at Southwest and what’s coming in the future.
Southwest Airlines adjusts award pricing, will charge more for most awards. Business Select and Anytime fares will require fewer points while Wanna Get Away fares will require a few more. Here’s the breakdown….