Rapid Rewards

My Sit-Down With Southwest Airlines’ Jonathan Clarkson, Managing Director of Marketing

I had a chance to sit down recently with Jonathan Clarkson. Jonathan is the Managing Director of Marketing at Southwest Airlines and has overseen the Rapid Rewards program for years. He took a few minutes out of his day to share some insights on recent changes at Southwest and what’s coming in the future.

Southwest Airlines Adjusts Award Pricing, Will Charge More For Most Awards

Southwest Airlines adjusts award pricing, will charge more for most awards. Business Select and Anytime fares will require fewer points while Wanna Get Away fares will require a few more. Here’s the breakdown….

Southwest Changes Their Mind On Companion Pass Changes

The Southwest Airlines companion pass remains one of the most valuable benefits of any airline loyalty program in the US. Timed correctly, you can get 2 years of free flights for your companion. Southwest apparently listened to the feedback from customers this week and rolled out a modification to their earlier change.