A Day Late And A Dollar Short. Hyatt’s Chief Marketing Officer Is Out
Expected changes at Hyatt have me lamenting just a bit those changes from last year.
Expected changes at Hyatt have me lamenting just a bit those changes from last year.
When I read the reports of other bloggers about their conversations with the new head of loyalty at Hyatt, I thought I needed to take a different tact. Since most people spoke to him around the same time, the questions were similar. Will there be changes to the mid-tier? What about the expiration dates on free nights?
I chose to try to engage Mark on core values, vision for the program. I avoided too much in the way of defining one benefit or change. After one week on the job, there just aren’t likely to be concrete answers on very specific issues.
I enjoyed my conversation with Mark. Whether we learned a lot of new information is up to you to determine.
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