Hilton continues to try to up their game in the hotel loyalty space. They are rolling out a beta program offering confirmed suite upgrades at time of booking to elite Diamond members of the Hilton Honors program. If this comes to fruition it vaults them over Marriott to a similar level as Hyatt in treatment of top-tier elite members when it comes to upgrades.
Free limo ride from the airport to your hotel. VIP lounges, guaranteed reservations for hotels and restaurants and a whole lot more perks. What’s not to love about M Life Noir status, especially when you get it free?
Have you ever looked back on something you’ve written and known that you were right at the time, only to find out a year later you really weren’t? I did recently. Oddly, it involves travel. Take a seat and hear me out.
2018 was a year of ups and downs. Most of the ups were improvements in the Hyatt program. The downs were mostly owned by Marriott. Here’s a brief look at my year in hotels and what I think the future holds.
World of Hyatt is rolling out a handful of changes that should make loyalty to Hyatt more rewarding. From earning benefits sooner to new treats like a $100 Hyatt gift card, these changes should be met with a smile by most members.
Two weeks is enough time to work out the kinks on the Marriott/SPG integration, right? How about two months? Apparently, that’s not long enough, either. While members continue to have these issues, Marriott sits mostly silent. They do find time to tell investors things are great. It doesn’t seem they’re spending the time to ask customers if that’s actually the case.
Marriott quietly made a change that’s likely to have a big impact on frequent travelers. Loyalty program members will no longer have elite benefits on stays booked through online travel agencies (OTAs). Will all Marriott properties be enforcing this rule, or will it be selectively enforced? Are you willing to risk it?
There were a lot of competing forces at the table as Marriott worked to fold Starwood Preferred Guest into a consolidated program with Marriott and Ritz-Carlton. This article takes an in-depth look at how they threaded that needle.