You may see a bit of a new look on Pizza In Motion. Thanks to Denny from the Boarding Area team for the new digs.Please let me know what you think of it. There are a few tweaks to make, but I like where the look and feel is going. Do you?
From time to time I’ve seen Hyatt drop a few offers into my mailbox that I’ve considered jumping on, and as of late they’ve started to do it more frequently. Last year I almost purchased a very reasonably priced Napa Valley experience package but it sold out before I could make my decision. A similar package came up a couple months ago but the dates didn’t work for me.
I got two offers just this week, and while neither was a perfect match for me, they both show how Hyatt is adding value for members.
The first was labeled as a Platinum offer and came to both my wife and I. I’m guessing this is more closely tied to the Hyatt credit card. We were both offered two free tickets to a private screening of Marvel Guardians of the Galaxy.
I separately received another invitation, labeled as a Diamond event. It was for a Trunk Club private fitting.
This one has a cost of 5,000 points, so it actually has to have some value for you to attend. And, since I haven’t worn a suit more than twice a year since Clinton was president (Bill, not Hilary if you’re reading this a couple years from now), this one isn’t my fit, though they do say you can get a pair of jeans. For your 5,000 points, you can actually get a really good value if you’re in this market:
You probably need to put the $200 gift card to work to get there, as it would take a decent amount of Glenfiddich and cheese to get to 5,000 points worth. But, I think it’s an interesting way to create opportunities to create rewarding moments for customers.
I recall a Q&A with Jeff Zidell, VP of Hyatt Gold Passport a couple years ago. He was asked, shortly after Hyatt introduced it’s co-branded credit card, what else Gold Passport had planned to monetize their loyalty program.
I won’t get the quote exactly right, but Jeff’s answer was that they didn’t view the loyalty program as a way to make money. Rather, their plan was to use it to….strengthen loyalty. It’s such a simple answer, but I’ve heard lots of similar answers. Hyatt, it seems, is backing that up.