This is a bit of inside baseball. No Disney discounts or travel tips here.
I’ve been a big Hyatt fan for a number of years. A big part of that reason was Jeff Zidell, the person in charge of the Hyatt Gold Passport program for the lion’s share of the time I’ve been a Hyatt loyalist.
Almost a year ago, Jeff departed Hyatt. It struck me as odd, especially right after Hyatt released their new loyalty program. That’s the time the head of the program should be digging in to educate new members. There was probably a pretty serious philosophical gap for a change to happen at that key time.
When Mark Vondrasek was hired to head loyalty, we learned two interesting things. First, he wouldn’t report to the Chief Marketing Officer (CMO). That was a pretty big trail of bread crumbs that things still weren’t “right”. We also learned that Hyatt would be hiring someone to run the day-to-day program, increasing the loyalty program effectively to a C-level position and adding more management firepower.
Now, we’ve learned that Hyatt’s CMO is departing. That really can’t be a coincidence.
The Final Two Pennies
I’ve had the chance to talk with both Mark and Amy, the two folks in charge of shepherding World of Hyatt forward. They’re both seasoned professionals. I think they’re really great folks. They both strike me as thoughtful and intelligent, just the sort of people I would expect Hyatt to hire if it needed someone to run their loyalty program. As a big Hyatt fan, I’m a supporter of both Mark and Amy.
But, they didn’t need someone to run their loyalty program. They already had someone, a very special someone. And, they let him go.
The post A Day Late And A Dollar Short. Hyatt’s Chief Marketing Officer Is Out was published first on Pizza in Motion