I love this moment by Delta. They used social media to interact with a celebrity, then turned it into an onboard moment that got them even more positive attention. Airlines don’t do this enough. Given, they get their teeth kicked in on a regular basis. Trying to personalize the relationship more with customers is difficult but rewarding.
By now, I hope you noticed the pink accents around the blog in recognition of Breast Cancer Awareness Month. I’ve heard some folks refer to organizations like the NFL dressing up in pink as “pink washing”, but in my opini0n, anything that helps raise awareness is a good thing. Now, some good folks I’m involved with are launching a fun way for us to raise some money. We’re not asking for donations, though we always encourage people to help when they can. But, we are asking for your boarding passes. […]
Looks like Alaska Airlines is fighting back against Delta’s infringement on their turf with double EQMs on a bunch of routes where they compete. One Mile At a Time has the scoop and he also points out that Alaska is essentially one-upping their partner Delta. Delta announced expansion of routes such as SEA-LAX, SEA-SFO and SEA-LAS and double redeemable miles. Alaska included these and added some markets close by, like San Jose, Oakland and Santa Rosa along with double elite qualifying miles. Looks like these two won’t be playing nicely […]