By now, I hope you noticed the pink accents around the blog in recognition of Breast Cancer Awareness Month. I’ve heard some folks refer to organizations like the NFL dressing up in pink as “pink washing”, but in my opini0n, anything that helps raise awareness is a good thing.
Now, some good folks I’m involved with are launching a fun way for us to raise some money. We’re not asking for donations, though we always encourage people to help when they can.
But, we are asking for your boarding passes. Randy shared this idea with me late last week and I definitely thought it would be a fun way to raise some cash.
Feel free to block out any info you want to keep private. Whether you use your thumb to cover up your name or frequent flyer #, some black tape or one of those high-tech blurry boxes they use on TV, it’s all good with with us. We want you to proclaim you’re flying for pink loudly and proudly on social media, that’s all.
For every boarding pass that gets the hashtag on Twitter or Instagram, the collective group will be donating 50 cents to the cause, split up evenly between the 12 charities that originally chartered National Breast Cancer Awareness month and one international charity.
Not to be left out of the fun, I’ll be donating 2 cents per boarding pass up to a maximum donation of $500 to go along with the 50 cents already being pledged.
A not-so-subtle nudge to my fellow bloggers to join in! If every travel blogger I read on a regular basis kicked in half a penny per boarding pass, we’d raise a ton of cash for a great cause.
What are you waiting for? Get Tweeting! And “Instagramming?” I’m such a social media neophyte.
In case you’re wondering, the list of charities is below:
- Estée Lauder Companies’ 2014 Breast Cancer Awareness Campaign (global)
and the 12 founding partners of the National Breast Cancer Awareness Month (NBCAM):
- American Cancer Society (ACS)
- Susan G. Komen for the Cure
- American College of Obstetricians and Gynecologists (ACOG)
- American College of Radiology (ACR)
- The American Society of Clinical Oncology (ASCO)
- The American Medical Women’s Association (AMWA)
- AstraZeneca HealthCare Foundation
- Men Against Breast Cancer (MABC)
- National Medical Association (NMA)
- The Oncology Nursing Society (ONS)
- Prevent Cancer Foundation