American Airlines may be rolling back restrictions on Basic Economy, allowing customers to bring full-sized carry-on bags onboard.
Basic Economy is the latest customer UN-friendly creation to come out of Scott Kirby’s lab. While not totally his making, he’s spent enough time pumping it up with steroids. The product being rolled out still needs to be tweaked. And, some more attention needs to be spent on how to make more money off the most loyal customers.
Basic Economy fares continue to spread to more markets. That means more frustrated customers. American Airlines made an announcement that makes things better for customers. That’s a welcome change.
United Airlines has been rolling out Basic Economy fares on so many routes. At this point, pretty much all domestic routes offer Basic Economy in some fashion. How many people are booking them, and how much money is it generating for United Airlines?