It’s not very often we see loyalty programs increase the value of their currency. That’s why a recent change by Southwest stuck out to me. Is it a bug or a feature?
The Southwest Airlines companion pass remains one of the most valuable benefits of any airline loyalty program in the US. Timed correctly, you can get 2 years of free flights for your companion. Southwest apparently listened to the feedback from customers this week and rolled out a modification to their earlier change.
The Southwest Airlines companion pass remains one of the most valuable benefits of any airline loyalty program in the US. Timed correctly, you can get 2 years of free flights for your companion. Southwest is changing the rules for how you earn a companion pass. This one’s gonna sting a bit.
Double points on all flights takes the complication out of bonuses. Just check to see if you’re eligible for this promo. I haven’t seen Southwest run too many promotions of this nature. Hoping it becomes more of a standard thing as they ratchet up competition with Alaska/Virgin America.
Travel patterns grow/evolve over time. Especially so since I got married and had two kids. Where Southwest didn’t fit neatly into our travel patterns years ago, it’s become more relevant lately.
This question was posed to me in a roundabout way yesterday. Essentially, he said he wanted to stop using his Ink Bold to purchase office supplies because he wanted to focus on renewing his Southwest Companion Pass. The question that came up was one I hadn’t specifically contemplated: Is it better to spend directly on the Southwest credit card to earn the companion pass, or on a card that earns Chase Ultimate Rewards at 5X on office supplies, etc? I think it’s a given that transferring Ultimate Rewards points through […]
I don’t fly Southwest much but I am on the Rapid Rewards (their loyalty program) e-mail distribution list. I try to read as much of that sort of stuff as possible as I’ve discovered some pretty good random deals in e-mails and newsletters. Admittedly, it took me a month to notice this targeted offer for Hilton HHonors Diamond status. I noticed a little snippet placed in a fairly prominent spot for customers to see in the recent newsletter. They’re asking for your Twitter handle so you can help them “stay […]