Now that the merger between Marriott and Starwood is officially approved, what can we expect next?
Call it the “blah-ification” by a thousand cuts. That’s the case with the American Airlines AAdvantage program over the past couple of years. While there have been occasional positive changes, the negative tweaks have me trying to think logically.
The dark lining to the silver cloud of loyalty programs in the hotel and airline industry is that, with very few exceptions, the elite status you earn on a yearly basis will expire if you don’t keep patronizing a specific brand, generally at or near the end of the calendar year. The new year starts, the counters reset to zero, and those of us that value elite status hop back on the hamster wheel for another year. Lifetime status is one of the few lasting perks you get based on […]
Even though Marriott threw a major curve ball as it relates the face of hotel loyalty in late 2015, there’s still plenty of reasons to focus your hotel strategy. I focused mine in 2015 on Hyatt and SPG. Here’s my plan for 2016.