Marriott announces details of new loyalty program, combining Marriott Rewards, Starwood Preferred Guest and Ritz-Carlton Rewards into one program. New award charts, elite benefits, lifetime status and credit card updates are just some of what we’re chewing on.
Lifetime status is the reward for years (decades?) of loyalty to an airline. Alaska Airlines appears to be saying that loyalty to Virgin America doesn’t really mean all that much to them. If true, that’s a bit disappointing.
Those that follow my blog know that I’ve been a HyattHomerTM for a number of years now. They consistently deliver great service and benefits to me. They’ve done so for a number of years. Their lifetime status is one of the hardest to achieve among the major chains. Unlike chains like SPG, award nights don’t boost your total. Lots of nights at cheap properties don’t boost your total. Only cold, hard cash boosts your total. Earning 1 million base points (by spending $200,000 at Hyatt hotels) was the only way […]
I honestly thought this change to lifetime status with Hyatt was a bit of a typo when I first saw it. I thought maybe I wasn’t processing the information correctly. But, lifetime status with Hyatt is pretty darn awesome.
Call it the “blah-ification” by a thousand cuts. That’s the case with the American Airlines AAdvantage program over the past couple of years. While there have been occasional positive changes, the negative tweaks have me trying to think logically.
The dark lining to the silver cloud of loyalty programs in the hotel and airline industry is that, with very few exceptions, the elite status you earn on a yearly basis will expire if you don’t keep patronizing a specific brand, generally at or near the end of the calendar year. The new year starts, the counters reset to zero, and those of us that value elite status hop back on the hamster wheel for another year. Lifetime status is one of the few lasting perks you get based on […]
Even though Marriott threw a major curve ball as it relates the face of hotel loyalty in late 2015, there’s still plenty of reasons to focus your hotel strategy. I focused mine in 2015 on Hyatt and SPG. Here’s my plan for 2016.