It’s not very often we see loyalty programs increase the value of their currency. That’s why a recent change by Southwest stuck out to me. Is it a bug or a feature?
United Airlines has a targeted offer that appears to be available to a large number of members. If you have travel plans between now and the end of the year, there are a lot of bonus miles to earn.
Evolution is a part of any industry. Finding better ways to target customers for rewards is the current evolution phase of the airline industry. This, at the same time that they fight a battle against low-cost carriers, and not on their own terms. So, are these choices? Or has the die already been cast?
It’s been a crazy 36 hours or so of rumors about what American Airlines has planned for 2016. And, while some changes seem “real”, I have doubts about some others. There’s plenty here to believe, question and challenge. What’s your opinion?