Double Dip? Yes. Hilton? No. 🙂
Hyatt temporarily jumps back into the world of double dipping. And, you should too.
Hyatt made a big splash today with the acquisition of a number of brands, including Destination Hotels, Alila, Joie de Vivre and Thompson. Could we be seeing a redemption opportunity upcoming on a pirate ship?
When I read the reports of other bloggers about their conversations with the new head of loyalty at Hyatt, I thought I needed to take a different tact. Since most people spoke to him around the same time, the questions were similar. Will there be changes to the mid-tier? What about the expiration dates on free nights?
I chose to try to engage Mark on core values, vision for the program. I avoided too much in the way of defining one benefit or change. After one week on the job, there just aren’t likely to be concrete answers on very specific issues.
I enjoyed my conversation with Mark. Whether we learned a lot of new information is up to you to determine.
Hyatt telegraphed this move a little bit. They’ve been open to exploring new channels of hotel loyalty. Hyatt has also made interesting acquisitions like Miraval. So, what can we expect from Hyatt’s foray into the world of vacation home rentals?
Hyatt Gold Passport was run by Jeff Zidell for the last decade. He’s the only head of the program I’ve known. He left Hyatt recently, and now Hyatt has selected the next person to lead the team forward on World of Hyatt.