Gotta tell you, I love this idea. Especially given how tight coach can be nowadays. I was minding my own business, keeping an eye on my work when I saw this article pop across my feed.
As referenced in a tweet by Brian Sumers, I was interested to hear that airlines have been talking about this for a while:
Here’s the gist. If you have a flight out of Boston-Logan airport this summer and you’re in a middle seat, you’re in luck (kind of). Delta has partnered with Coca-Cola to provide a lounge just for you:
Those with a Delta boarding pass showing a middle seat assignment can enter the lounge near Boston Logan’s gate A11, where there will be a Coke beverage station and an appearance by Celtics TV analyst and former NBA star Brian Scalabrine.
My favorite part of the story? You also get to bring a beverage to your seat-mates:
Those in the Middle Seat Lounge can also take a three-pack of Coke bottles to share with their seatmates.
Sure, you’ll be able to get a drink onboard, just like your seat-mates. But, who wouldn’t get a bit of a smile out of why the guy/gal in the middle seat brought them a drink?
The Final Two Pennies
There’s a cost to Delta to offer this service, but I have to think it’s minimal. I’m sure it’s not an extravagant lounge experience. But, it openly acknowledges that most people don’t want to be stuck in the middle. I would imagine Delta will get a little bit of goodwill and make a few passengers smile in the interim. It won’t make me choose a middle seat anytime soon. However, if you are stuck in a middle seat with a flight on Delta out of Boston, your airport experience just got a bit easier.
Now, if Delta really wanted to be cheeky, they’d offer this lounge up to passengers from other airlines who are stuck in a middle seat. I’d love to see that!
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