Tell Me What You Think Of American Airlines’ New Livery And Enter A Drawing To Win An AA Systemwide Upgrade

Trying out a poll for the first time.  To celebrate, I’ll be giving away either a systemwide upgrade (SWU) on American Airlines.  These are valid on pretty much every fare.  I may switch this to a free flight in the domestic US on American Airlines (I may end up with another extra free ticket to give away, TBD).  But, at a minimum I’ll be giving away a free SWU.

How do you win?  Just vote in the poll and leave a comment about why you voted the way you did.

The contest will be open until 11:59pm EST on Friday, January 25th with a winner announced shortly thereafter.  Good luck! 

What do people think of American Airlines’ New Livery? (scroll down for poll)

New Livery

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Some Quick Thoughts On American Airlines’ New Livery


  1. I like the fresh modern logo, but not really into the tail design too much. It’s not quite unique and reminds me of other airlines.

  2. I really like the new font and I am glad they got rid of the non-painted sheet metal. I always thought it looked cheap and would blind you when the sun hit it right.

  3. I just don’t see the point in spending money on repainting the planes. If a merger goes through, they’ll just have go through it again.

  4. I love the eagle, and appreciate the boldness of the tail, but I wish they had been able to blend the tail into the rest of the fuselage, and that they’d found a way to incorporate the AA.

    1. Tom, no question the tail stands starkly against the rest of the design. Definitely why I’m having trouble warming up to it. Until you said it, I hadn’t realized I missed the AA part. But, you’re right, that also makes a difference to me.

  5. I like, but don’t love. Maybe I was just thinking it could be so much worse so I’m glad I wasn’t appalled?

  6. Well, it’s not “grabbing” me, but it’s not offending me either. Too bad, though, because any new design is an opportunity to put forth something truly forward thinking and amazing.

  7. Well, it’s not “grabbing” me, but it’s not offending me either. Too bad, though, because any new design is an opportunity to put forth something truly forward thinking and amazing.

  8. It’s probably better not to have a tail like the new design, if an airplane would be delayed for some mysterious reason, or its workers all hope to be merged by another airline.

  9. I like it but I don’t love it. It’s about time AA came up with modern logo with red and blue stripes, but since it incorporates US design as well I don’t love it!

  10. So far I like the look, but I’m not in love with it. I need to see it in person to make a final decision. I am more a fan of the new logo than of the new tail.

  11. Contrary to most people I think the tail brings AA into the modern era. Where I think they messed up is the logo. Looking at all the previous logos I think they might have gone a little too “artistic” in the eagle interpretation…

  12. I do like the new look but don’t love it. The logo looks more modern plus like the graphics on the airline tail.

  13. I don’t mind the fuselage, but the tail is hideous. It looks like a low cost carrier trying to be outrageous to get publicity.

  14. I think the new look is snappy, but I wonder why they are using the money on the outside “paint job” rather than improve the inside of the plane? Also if they are close to merging with US Air and US Air becomes the dominant airline, won’t the planes look change again?

  15. I don’t dislike the livery, I think it’s great that AA is trying to incorporate the flag into the tail design. It will be very distinctive at overseas airports amongst foreign flag carriers. It says “American” instantly in a bold, Texas-style way, which is pretty cool.

  16. I’m OK with the logo. Don’t love it but willing to accept change. The tail art on the other hand is just tacky. I’m fine with the grey plane and the American…just do something different with the tail. Maybe incorporated the AA which is so iconic

  17. I like it at first glance, but the tail may or may not look good in person. Will reserve judgement until I see one in person.

  18. I think it’ll grow on me, but I certainly don’t mind the new look, especially when it comes to the airport and other non-plane aspects of it.

  19. Not particularly thrilled with the new logo, especially the tail colors. There’s not even any brand identification!

  20. It definitely highlights American using the flag! Curious if this fleet will be rolled into the USAir fleet, or vice versa if the merger occurs.

  21. I like it but don’t love it. It’s pretty simplistic in it’s design. I have seen worse but it’s not my favorite. However, in reality service and flight is what matters to me. If if looked like a literal piece of poop but had great prices and service that would be fine with me

  22. Not a big fan of the new logo. To me it feels like it lacks a little class. But hey maybe I’m old school and still like the TV/Movie images of the past that are ingrained from my childhood.

  23. Rarely, do I feel, designers look at the entire canvas when designing something in the third dimension and this ridiculously large. I definitely think they were successful here pulling it together as a cohesive design nose to tail and wrapped around.

  24. It’s almost there, but the new tail logo sucks, blows, and does it all over again because it has no self esteem and knows it’s ugly. Imho… it could work if it were reversed. Put the eagle/Amtrak/Greyound/USPS looking badge thingy on the tail and then incorporate the American Flag as a cheatline or do it billboard style but really incorporated into the fuselage with subtler colors. It reminds me too much of British Airways, Lauda Air, and Cubana all crapped up and rolled into one.

  25. I love the new look, the unpainted silver planes looked cheap and ugly. The bold US colors on the tail really stand out and many who have never heard of the airline will at least know it’s an american flight.

  26. At first I didn’t like it very much, but the more I look at it, the more I like it, especially the tail and the font. The blue/red logo with the eagle still needs to grow on me a little more, though.

  27. The new colors are certainly unique, and I could not have done better, but not sure it is the best they could have done.

  28. The tail reminds me of a piano keyboard and I do not like it. I think it is jarring. The rest of the plane looks great.

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