Southwest Airlines was one of the first airlines in the US to move to a revenue-based frequent flyer program. For years, they used a credit system that was based on the number of flights you flew, regardless of length.
It’s been a few years now, and they’ve done plenty of tweaking. The interesting thing is that they’ve changed the value of points more than once. If you think about it, that’s odd. Redemptions for “free” flights are based on the cost of a paid ticket at the time you’re redeeming. Prices up? That ticket will cost you more points. So, it was definitely puzzling when Southwest announced it would cost you more Rapid Rewards points for some award redemptions. Still, Southwest has an extremely loyal following, and there wasn’t much customer uproar.
Color me surprised when I read news that the “old” award pricing started popping up again on the Southwest website. 60 points per dollar is considerably better than 72. It doesn’t take a rocket scientist to connect those dots.
What’s even more surprising to me? It doesn’t appear Southwest has said anything about this change. They’re pretty good at communicating, between newsletters, blog posts and their website. And yet, I didn’t find any reference to them lowering award pricing.
Maybe this is a bug and not a feature?
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