American Airlines recently made changes to their policy on delays and cancellations. For many years, the legacy airline carriers had agreements to help each other. Those agreements allowed them to move passengers onto other airlines when they had a problem. American Airlines recent changes will make it harder for some passengers to get where they’re going. Is that fair? Good question. First, let’s set the table.
What The Heck Is An Interline Agreement, And Why Should You Care?
Airlines have some really cool, arcane terms for certain transportation actions. For example, a “direct” flight isn’t the same as a “nonstop” flight. The former can stop somewhere on the way to your final journey and still technically be a direct flight. Most of us would argue that a plane landing somewhere on the way towards where we’re going isn’t exactly direct.
The key term here is “interline agreement”. This is the mechanism airlines use to move passengers back and forth between them when they have problems. Be it weather, mechanical, crew or other issues, interline agreements set a price the airlines will do business with each other when these situations arise. Not all airlines have interline agreements. Even though I really enjoyed flying Frontier, their lack of interline agreements is a key reason I’m nervous to fly them more often. Same with Spirit Airlines, at least in a Big Front Seat.
The bigger carriers in the US have generally had these agreements over the years. Southwest was (and still is) the notable exception who doesn’t participate in the US. A few years ago, Delta and American terminated their agreement. The premise was that Delta wanted too much money and American balked. Earlier this year, the two made up and signed a new interline agreement. That meant American, Delta and United all had agreements with each other to move passengers to the others when needed.
What Did American Change?
In the past, airlines didn’t really have formal policies on which customers they would (or wouldn’t) move if they had a problem with a flight. There were informal practices, it was and is a lot easier as a top-tier elite to convince an airline to move me to another carrier when my flight is delayed. American Airlines appears to have changed that, moving to a policy where customers who fly in coach and don’t have elite status won’t be moved to other airlines if there’s a problem.
That means if you only fly once or twice a year, one of the benefits you might have considered when choosing American over Spirit or Frontier is now gone.
Is This Change Fair?
Okay, put down the pitchforks for just a minute. Everyone wants better benefits. If it didn’t cost us anything, of course we’d want all the airlines to let us fly on another carrier when there’s a problem.
But, is it fair for them to say no?
Your contract is with the airline to deliver you to a specific place at a specific time. If they can’t perform the service, do they owe more than your money back? If you pay for an oil change at your local auto mechanic and schedule your appointment for 10am on Tuesday, should they have to pay Jiffy Lube to carry out the service if they can’t change your oil at the agreed upon time?
We view airlines and hotels differently than we do many other services. And, even without laws forcing them to do so, airlines and hotels accommodate us in ways that you might not otherwise expect. A hotel that’s sold out will generally walk you to another one nearby, and you can usually receive some compensation for the inconvenience. In many cases, gestures like that are done to preserve the customer relationship.
From a business standpoint, I can understand why an airline wouldn’t want to move customers to another airline if they don’t have to. It’s not just the money. The customer might enjoy the experience more somewhere else and not buy another ticket from me again. In theory, if the airline agreed to the interline agreement, they should be comfortable with customers being moved at the agreed upon rates. But, not all customers are created equal. I’m much more likely to want to move a customer that spends $10,000 a year with me than one who spends $100. That’s just the reality of business.
Meanwhile, how is a customer supposed to be able to buy another ticket last-minute for the same price and timing as the one they originally bought. That’s a difficult prospect.
The Final Two Pennies
I’m really curious to hear people’s thoughts on this. I’m not asking what you want, but what you think is fair. If you were the airline, would you want to pay to move a customer who may never fly your airline again? I struggle with this one. Ultimately, if we’re talking about “Pizza Airlines” I’d probably want to make it right for as many customer as financially possible. That would mean some gut calls for me. In my “day job”, we own a business that prices their services so they can offer a great service recovery when things go wrong. We don’t want that to happen. But we want to make sure our business is sustainable enough that we don’t think twice about doing the right thing. In the airline world, raising prices is frequently challenging.
Do you think it’s fair for an airline to pick and choose which customers it helps when their flight is delayed or cancelled?
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