It appears that one of the better values in travel is getting a bit more expensive. For almost a decade, Southwest Airlines has offered to sell you a better seat online. They started out charging $10 per passenger but raised that to $15 a few years ago. Now, it appears some flights will be getting more costly.
The folks at The Points Guy got their hands on an internal Southwest memo that indicates they’ll be moving to a dynamic pricing model on August 29th. Some flights will still cost $15 per person for Early Bird Check-In. However, the most expensive flights will now cost $25. While we don’t have all the details, it seems like prices could vary between the high of $25 and the low of $15. The pricing will be static on a route once established under the new system.
Is Southwest Early Bird Check-In Worth It?
I just got finished testing out that exact question. You can see my results. While I think the mileage may vary for some, I see plenty of value in Early Bird Check-In for our family. With the price increasing to $25 I think that actually drives up the value of Early Bird. Fewer people will buy at $25. That means if you choose to check-in right at 24 hours, you’ll be fighting even more folks for the best boarding passes.
The Final Two Pennies
Given the number of folks that appear to be buying Early Bird Check-in on Southwest flights, this change doesn’t surprise me. If you end up on one of the flights where Early Bird will cost you $25, that’s a $50 add-on per round-trip. For a family of four who used to pay $120 round-trip to board early, the bump to $200 for the family is noticeable. It’s still probably worth it for our family of 4. But, make sure you’re calculating the cost of Early Bird into your ticket price when you’re making purchasing decisions.
The post Southwest Early Bird Check-In Moving To Dynamic Pricing was published first on Pizza in Motion