Is United Re-Re-Branding? No, But Maybe They Should Consider
No, not a typo in the title, since I still find instances of older United logos as I travel from time to time. But, I was sent this link by my friend David earlier and I was honestly puzzled when I first opened it. After reading to the bottom, it was immediately clear this was an unsolicited project. Other than the fact that the colors are probably too close to the new American Airlines logo, I like most of what they designed (though I’m still undecided on the font, so I guess that means I’m not ready to sign off either).
Take a look through the images Carl put together. It’s pretty comprehensive.
It’s attractive but I’d need the symbolism explained to me. Is CO blue about to envelop UA red?
Despite that, any new designs, logos or catchphrases for the “New United” bring to mind an old saying about applying mouth makeup to porcine creatures.
Fredd, love the last sentence. Need a lot of lipstick.
Graphic design students constantly are asked to pick on brands by their instructors to redesign the corporate identity for their student portfolios. This is what it is–spec work. It’s not worth a blog post on this site–pointless bait and switch.
The logo mark (the 48-state continent) is consisted of two unbalanced shapes, literally and negatively depicting a continental divide between the red and blue states / politics. The logo mark also barely resembles the “U” letterform. The gradient colors are way too similar to AA’s new branding. The font is not bad but would work better for a low-cost airline with the rounded terminals in letterforms as illustrated by AirAsia, IndiGo, TUI and Transavia. Overall, this student project is a big fail.
Ben, you obviously have waaay more graphic design experience than I do. 🙂
If you actually read the whole page, the following is at the bottom:
Response from United Airlines via Twitter:
“@CSherry11 Very cool and creative. I hope you got an A+ on this project. Thanks for sharing with us. ^KP
Total clickbait.
Dan, I actually noted in my post that it was a project. Click bait would have been saying it was an actual rebranding. But, each to his own opinion.
I wish they’d bring back the tulip.
Gene, don’t quote me on this, but I believe it was Star MegaDO 4 (?) where the mgmt at SFO dragged out 3 of tulip boarding carpets and we auctioned them off for charity. I believe they went for $900 a piece.
I have one at home. Got it in a raffle. Cost me $40! Anyone want to buy it for $1,000? 🙂 It’s never been used…
Gene, that’s a slightly better deal. Not sure there’s so a $1K market for that carpet. 🙂
You mean you didn’t hear about the proposed merger in 2019? 😉
I’m no design guy, but oy, that livery is painful to look at.