I have no idea. I saw the following button when I logged into my United Airlines MileagePlus account this morning.
Might be new, or I might have missed it during previous trips to the website. It doesn’t stand out too much on the page.
So, I bit. I clicked over to their Facebook page and liked it. Nothing happened. In fairness, it’s only been about an hour. I don’t see any notes on their page about what you get in return, nor have I received any FB message or e-mail. There’s some marketing copy at the top of their page about some sweepstakes if you fill out a quiz. I doubt that’s the “prize”, but if it is, meh.
This certainly falls under the category of reasons I don’t like Facebook. Or, maybe I just don’t like poorly run marketing campaigns. When using a call to action and linking it to something in return, it’s a tad more rewarding if you actually spell out what that thing is.
Stay tuned for more developments….
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