It’s not very often we see loyalty programs increase the value of their currency. That’s why a recent change by Southwest stuck out to me. Is it a bug or a feature?
Doug Parker was interviewed recently by Business Travel News. There were a couple of nuggets for people trying to get a sense of what’s coming up as the merger progresses. The loyalty programs will be combined in the first 6 months of 2015. From the customer standpoint, what’s the next major milestone to be reached in the merger? There are a series of them, but the next major one will be the integration of the frequent-flyer programs. They’re separate today, and we’re planning to integrate those [in the first half […]