It’s not very often we see loyalty programs increase the value of their currency. That’s why a recent change by Southwest stuck out to me. Is it a bug or a feature?
Revenue-based loyalty programs
American Airlines Rewarding Premium Cabin Tickets in 2015
American Airlines has announced additional rewards for purchase of certain classes of tickets in 2015. See how this move affects you.
American Airlines and US Airways To Combine Loyalty Programs In First Half of 2015
Doug Parker was interviewed recently by Business Travel News. There were a couple of nuggets for people trying to get a sense of what’s coming up as the merger progresses. The loyalty programs will be combined in the first 6 months of 2015. From the customer standpoint, what’s the next major milestone to be reached in the merger? There are a series of them, but the next major one will be the integration of the frequent-flyer programs. They’re separate today, and we’re planning to integrate those [in the first half […]
