Platinum Status

Earning Starwood Preferred Guest Lifetime Platinum Status

The dark lining to the silver cloud of loyalty programs in the hotel and airline industry is that, with very few exceptions, the elite status you earn on a yearly basis will expire if you don’t keep patronizing a specific brand, generally at or near the end of the calendar year.  The new year starts, the counters reset to zero, and those of us that value elite status hop back on the hamster wheel for another year. Lifetime status is one of the few lasting perks you get based on […]