Aloft Hotel

New Starwood Property In Cupertino Tweaks The Brand Standard A Bit To Feature Apple Technology

Starwood continued its growth in the US this week with a new Aloft property in Cupertino, CA, literally right next door to Apple’s HQ. Aloft isn’t my favorite Starwood brand; I’m more of a full-service guy.  But, one of the cool things I saw in the press release was that the rooms are featuring Apple TVs.  For those not familiar, Apple TV is a small box that hooks into your TV and allows you to stream a bunch of things including your iTunes content, any movies or TV shows you […]