Nothing gets loyalty customers agitated more than their favorite properties getting more expensive. Hyatt made an announcement earlier this week that Points & Cash bookings would cost more going forward. It met with some ire from Hyatt customers. Overall, though, I wouldn’t label it an outrage. Personally, I’m hoping it frees up more availability, though I think it could lead to a bit of customer confusion.
On the heels of that announcement, there was news from my friend Summer that there were some hints of a Category 8 on the Hyatt website. The possibility existed that Hyatt might be creating a new category of hotels that required 40,000 points per night to book. Sure enough, I could see that on the website:
As Summer noted, none of the current Category 7 properties showed up as 40,000 points per night. But, we didn’t have an immediate answer from Hyatt. I didn’t see the business case for a Category 8 given the existing portfolio. There are only a couple of handfuls of properties in Category 7 now. Discussing this with a couple of other bloggers, we surmised this might have something to do with Hyatt’s recent activity in partnerships and acquisitions.
Response From Hyatt
I received a response from Hyatt on this. As we surmised, it’s about the new properties:
Rest assured that we have no plans for any Hyatt-branded hotels or resorts to move to a new Category 8.
As you know, we have been working toward launching an alliance with Small Luxury Hotels of the World that will allow members to earn and redeem World of Hyatt points at participating SLH properties in the future. Given the diversity and caliber of the SLH portfolio, we anticipate that some SLH properties will fall into a new eighth category on our award chart. We look forward to sharing more details when the alliance officially launches.
Yup, that makes sense. The Small Luxury Hotels integration sounds like it’s going to be a fun one, adding lots of cool new hotels to the mix. Couple that with the announced acquisition of a collection of hotels around the world (Two Roads Hospitality) and there were bound to be some hotels that didn’t fit in the current structure. Heck, Two Roads owns a pirate ship. How many points to take that thing out for a spin?
The Final Two Pennies
More to come on this in the future, for sure. But, it seems there won’t be any existing Hyatt hotels slipping into Category 8 anytime soon. That makes sense, and so does the potential for a Category 8 when there are pirate ships and castles on the horizon.
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