Starwood Preferred Guest has been at the forefront of innovation with regards to hotel loyalty programs for quite some time. As a much smaller program than some of their bigger peers, they sought out interesting ways for customers to redeem points. One of my favorite ways is through SPG Moments.
That’s the auction/redemption site that Starwood spun up a number of years ago. It gives customers the ability to bid on once-in-a-lifetime experiences and events using their Starpoints. I’ve bid on a handful of packages over the years.
The last SPG Moment I won was a package for 2 to see Billy Joel in concert from a suite at Wrigley Field. Prior to that was probably the best use of points I’ve ever had. I bid on (and won) a tennis lesson with Andre Agassi at the US Open. I can still remember the look on my wife’s face when she found out that she (not me) was the one doing the lesson.
It was unbelievable. Andre was very welcoming and friendly. He was a great teacher. And, we even got some priceless video when he scorched one past Michelle near the end of her time on the court. After that, we relaxed in the SPG suite and watched some great tennis.
SPG Moments are probably one the biggest thing I’ll miss if Marriott kills the program once they complete the merger between the two companies. Up until last week, I thought that was likely. Instead, Marriott rolled out their own version with some pretty cool auctions to get started.
SPG is back with Major League Baseball playoff packages again this year. They already auctioned off Wild Card tickets and now they have a number of Division Series experiences. For example:
- Score tickets to an individual Division Series playoff game (they have most of the games up for auction).
Some of these packages expire in 12 hours, so you need to jump on it if you’re interested!
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