Orbitz Using Computer Preference To Profile Customers, Show Them More Expensive Hotels

This WSJ piece shares the somewhat startling news that Orbitz users that access their site using a Mac tend to spend 20 to 30% more per night on hotel rooms. Orbitz found Mac users on average spend $20 to $30 more a night on hotels than their PC counterparts, a significant margin given the site’s average nightly hotel booking is around $100, chief scientist Wai Gen Yee said. I’ve always heard anecdotal evidence that Mac users are a pricier demo, but this is the first I’ve heard of a company […]