Chuckle. Well Played, American Express….

a screenshot of a business card

Credit card sign-ups are big business for the big banks.  I’m not sure how big a part of that Google Search is.  But, it definitely plays a role.

You know those text ads that Google shows at the top of your search results sometimes?  Well, American Express seems to be nailing it right now.  Here’s my recent search for the Chase Ink Business card:

a screenshot of a web page

On the flip side, Chase doesn’t seem to have figured out the same mojo:

a screenshot of a website

a screenshot of a website

Well Played, American Express.  Well Played.

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