Chuckle. Well Played, American Express….

Credit card sign-ups are big business for the big banks.  I’m not sure how big a part of that Google Search is.  But, it definitely plays a role.

You know those text ads that Google shows at the top of your search results sometimes?  Well, American Express seems to be nailing it right now.  Here’s my recent search for the Chase Ink Business card:

On the flip side, Chase doesn’t seem to have figured out the same mojo:

Well Played, American Express.  Well Played.

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