Hyatt Brings Back One Of My Favorite Promos, A Discount On Award Redemptions!

Hyatt is running one of my favorite promos again this summer.  I love choice, flexibility.  Too many hotel promotions try to encourage a change in behavior.  I’d just prefer a reward for loyalty.

Hyatt’s promotion is only for folks who hold the Hyatt co-branded credit card.  That’s literally the only material condition of the promo.  Well, okay.  You need to register as well.  Do that now.

Hyatt will give all co-branded credit cardholders a 10% rebate on all points you redeem between June 1st and September 5th, 2017.  That’s:

• Award rooms
• Points & cash reservations
• Suite upgrades
• Dining and spa reservations

Let’s just say you book a week away this summer for a family vacation and redeem 100,000 points.  Hyatt will rebate you 10,000 points.

My Favorite Part

Unlike many other promotions, you don’t have to jump through hoops.  There’s no need to cancel and rebook your reservations.  I gave a talk a month ago at a loyalty conference and talked about programs reducing friction with their members.  This is a perfect example of that.

I can remember a conversation I had with Jeff Zidell, who runs Hyatt Gold Passport, a number of years ago. It was not long after the rollout of their co-branded credit card with Chase.  He was asked what other ways Hyatt Gold Passport was going to leverage their loyalty program to generate revenue.

His answer was that they view Gold Passport as a loyalty program, and they think about each decision/initiative as a way to build loyalty.  Can you imagine that?  A loyalty program that’s actually building loyalty.

It still remains one of the most honest, unvarnished answers I’ve heard in a while, mostly because they’ve stuck to this philosophy.

Just in case you wanted to read through the T&C, here they are:

The promotion is valid only for Hyatt Credit Cardmembers in good standing who receive this promotion offer from Hyatt and register for the promotion between 5/23/2017 and 6/30/2017.   To qualify for this bonus offer, account must be open and not in default at the time of fulfillment. Only points redeemed between 6/1/2017 and 9/5/2017 will be eligible for this promotion. If a redemption is connected to a stay, the entire stay must be completed by 9/5/2017. You will receive 10% Bonus Points back on the World of Hyatt points you redeem for award stays, points + cash, suite upgrades, dining and spa services during this period. Points redeemed for Avis car rental certificates or points transferred to airline partners are not eligible for this promotion. Please allow 6-8 weeks after your point redemption has been completed for your Bonus Points to be loaded into your World of Hyatt account.

Hyatt is wholly responsible for the provision of or failure to provide the stated benefits and services. Bonus points will post directly to your World of Hyatt account and will not appear on your credit card statement.

Hyatt reserves the right to alter or withdraw this promotion with a suitable substitute offer of equal value (if legally required) at any time due to actual circumstances. This promotion is subject to the terms and conditions of World of Hyatt available at worldofhyatt.com/terms

For details on redeeming World of Hyatt points, please visit worldofhyatt.com and see the World of Hyatt terms and conditions, available at worldofhyatt.com/terms.

Points redeemed for a Points + Cash award will be taken out of your World of Hyatt account at the time of booking. Any paid portion of a Points + Cash award will be charged directly to the member by the hotel at the time of checkout. Refer to worldofhyatt.com for complete terms and conditions of the World of Hyatt program.

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