Hyatt Expands In Europe, Adding Lindner And “me and all” Hotels
Hyatt has been on a path of steady growth over the past five years and they continue to add dots to the map. Recent additions included over 50 all-inclusive properties in Mexico and the Caribbean. The latest addition will add over 30 unique properties in Europe to the Hyatt family. Both the Lindner and me and all brands will be incorporated into the Hyatt family for both earning and redeeming World of Hyatt points. These properties will fall under the JdV by Hyatt brand (aka Joie de Vivre).
As you can see, some of these hotels are already integrated into the Hyatt website:
These aren’t cookie cutter properties adhering to consistent designs across the brand, so it makes sense to do a bit of research before booking. That being said, my research yielded some very affordable hotels that look interesting enough for me to book. The me and all Dusseldorf that I researched shows clean rooms in good condition with plenty of technology and some fun bits (you can rent a Nintendo Switch for free!). Many of these properties are in award categories 1, 2 and 3. That means you can find many of these properties from 3,500 points (off-peak category 1) to 15,000 points (peak category 3) per night, and they’re redeemable on the Hyatt website right now. Here’s a list of properties that you can redeem points at now (properties are being added throughout June so this list may be incomplete):
- me and all Dusseldorf
- me and all Dusseldorf oberkassel
- me and all Hannover
- me and all Kiel
- me and all Mainz
- me and all Ulm
- Lindner Hotel Berlin Ku’damm
- Lindner Hotel Cologne Am Dom
- Lindner Hotel Cottbus
- Lindner Hotel Frankfurt Hochst
These hotels are due to be added or are showing up on the Hyatt website for addition later in June:
- Lindner Congress Hotel Dusseldorf
- Lindner Antwerp
- Lindner Hotel Dusseldorf City Plaza
- Lindner Hotel Dusseldorf BayArena
- Lindner Hotel Wiesensee
The Final Two Pennies
The JdV brand at Hyatt is a collection of unique hotels that generally have more a “boutique” feel as opposed to big box hotels. My recent stay at The Pell, a property newly added to JdV, is a good example. While I don’t have personal experience with Lindner or me and all hotels, I’m excited to try one of these properties out. I’ve spent a good deal of my life in cookie cutter hotels and as I get older I like the unique nature of smaller properties. Don’t get me wrong, I’m still fine staying in a Grand Hyatt. But, I’m happy to try something unique on vacations much more now than I used to be.
If you haven’t stayed at a JdV property yet, you can collect another notch towards a free night using Hyatt’s Brand Explorer program. And, each of these new properties qualifies for 500 bonus points under Hyatt’s new property offer. We earned the 500 points for our recent Pell stay!
Hyatt is expanding in a slightly different way than Marriott, Hilton or IHG did for much of the past few decades. They’ve added properties to trusted brands such as Hyatt Regency and Grand Hyatt, a page from the big brand playbook. At the same time they haven’t been afraid to add unique hotels to the mix and ensure that their service standards and elite recognition are folded into existing culture. That’s a win for customers.
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