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How Marriott’s Partnership With TripAdvisor May Deliver Them Higher Ratings (And Profit)

The Marriott partnership with TripAdvisor is an interesting one. Marriott is the only major top-tier chain to negotiate a direct booking deal with TripAdvisor (Best Western has one as well). What does this mean for the accuracy of TripAdvisor’s rankings? How about the future of companies like Expedia and Orbitz?