Interesting. And, a solid move, IMO. Apparently, Hyatt is sending out notifications to loyalty members regarding their 2017 elite status. They appear to be retroactively crediting award nights for 2017. That’s a pretty significant windfall for some members:
I had two friends reach out to me this morning with the news. Stuck on phone calls all morning, I didn’t realize I actually received the e-mail others had. So much for being on the ball!
It appears I earned an extra 10,000 points as a result of Hyatt acknowledging award stays from 2017.
Doing The Right Thing, At A Cost
Hyatt was absolutely late to the game when it came to counting award stays towards your elite status. There was no specific obligation on their part to retroactively apply those changes. It makes sense, but frequently loyalty programs don’t act as I might think they should. This change absolutely costs them money in the short-term, issuing points, suite upgrade awards and elite status. I suspect it will pay off long-term.
I’ve reached out to Hyatt to see if I can figure out who qualifies for this. I’ll report back with any clarification.
Did you receive this e-mail from Hyatt? Did it help you earn status for 2018? I’d love to hear from you.
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