Quick hit on this one. This is interesting to me, though more from a business sense.
Disney World is reportedly going to start serving alcohol at a handful of places in Magic Kingdom. This is in addition to Be Our Guest, the restaurant inside the Beast’s castle.
- Tony’s Town Square
- Liberty Tree Tavern
- Skipper Canteen
- Cinderella’s Royal Table
Dinner is already pretty pricey at a place like Cinderella’s Royal Table, though the quality of the food has improved. I’m sure tacking on a glass of wine isn’t going to come cheaply.
As Disney has improved the quality at some of these restaurants, they’re more appealing to folks who don’t have kids. It’s natural that a glass of wine with dinner is something adult diners enjoy.
The Final Two Pennies
Disney World kept alcohol out of the Magic Kingdom for decades. I’m happy that alcohol has mostly stayed out of the Magic Kingdom. I don’t want drunk folks walking around with my kids. Disney dipped their toe in the water by testing out limited alcohol service at Be Our Guest. I enjoyed having the option to order a glass of wine when we dined there.
I’m sure the staff is trained not to over serve guests. The early reports are that they won’t be serving liquor, just beer, wine and ciders. Due to the sheer number of folks that eat in these establishments, it’s hard to linger and really get intoxicated. That’s likely a good thing for a place that caters so heavily to families.
I don’t expect to see carts roving around Magic Kingdom selling beer anytime soon. This strikes me as a pretty moderate change. Given how much Disney World pulls in overall, I can’t imagine the revenue from this is more than a rounding error.
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