Good news, bad news. For those that were targeted, there’s a pretty lucrative Hyatt Gold Passport promotion out for the fall. I was targeted, and the promo looks as follows:
It’s a stacking promo similar to ones that Hyatt has run in the past
- 5 nights earns 5,000 bonus points.
- 10 nights earns an additional 10,000 points.
- 15 nights earns an additional 15,000 points.
- 20 nights earns an additional 20,000 points
I did confirm with Hyatt that this promo is targeted, and at least somewhat narrowly as I spoke with a few Diamond members who were not targeted.
For those that were targeted, there still is a registration link, so be sure to register.
The promo runs from September 1st to November 30, 2014. There was one downer when I read the T&C:
For the purpose of this offer, an “Eligible Night” is defined as any night where a member is paying an Eligible Rate, as defined in the terms and conditions of Hyatt Gold Passport, except that nights at M life resorts do not count as Eligible Nights under this offer.
I’ll likely have roughly 10 nights in Las Vegas during the promo period and I’m not sure I’m willing to stay at the Hyatt Place to try and max out this promo.
What does this mean for a fall systemwide promotion for Hyatt Gold passport members?
It’s a good question. Occupancy and average daily rate are up, meaning hotel companies feel like they have to compete less for our business. Promotions have grown less rewarding than they were 5 years ago. Hyatt is also not one to run consecutive promotions like some hotel chains; they usually have a gap in between them.
Given the current climate, I think it’s unlikely that an individual member would be targeted for a fairly lucrative promotion such as this and then be allowed to stack it on top of a fall promotion. I think it’s even more unlikely they would be putting an offer like this out with the intention of doing something similarly rewarding (though structured differently) systemwide.
They have promos out right now in a number of different areas, including one that awards bonuses for multiples nights at M Life properties that runs through the end of the year, and one that gives triple airline miles that runs out in a couple weeks.
Maybe Hyatt is shifting away from promotions that run concurrently against their competition. If so, it would be an interesting strategy. Having multiple offers in the market, such as the ones above, make it more likely you have something to appeal to a wider swath of customers. They may be counting on the fact that their competition may not be featuring more rewarding offers. At least at the outset of the fall promotions, Marriott appears to be fulfilling that promise.
Shouldn’t be much longer before we see what other chains come out with.