Today is the last day to book Starwood Preferred Guest hotels at the lower rate before they go up in price tomorrow.
I posted my thoughts on the increase just about two weeks ago. Overall, it’s not horrible. I think it’s slightly worse than Hyatt’s devaluation but I could see someone arguing the opposite. The addition of a category 7 to Hyatt’s chart was very painful to some folks. But, I still think the price at the top end of SPG’s chart is more painful.
One of my favorite properties, the St. Regis Rome, is going up to a category 7 with SPG, and that makes me sad. I think it’s a bit unwarranted and makes the property pricey as a redemption compared to the paid rates.
Setting aside my personal feelings, I think there will be some disappointed folks who are US-centric travelers, given that places like Vail and Aspen are getting pricier.
Don’t forget to book something tonight if you’re thinking about a vacation. You can always cancel it later.