From Southwest’s website:
It doesn’t take long to get up to 10,000 feet, so it’s not like Southwest is millions of miles ahead of Gogo. But, since they have ubiquitous satellite Wifi on planes (unlike UA or AA’s and DL’s ground-based wifi) they get to trumpet this achievement a few steps ahead of at least United Airlines.
And, setting aside my own preference to fly carriers other than Southwest, $8 per day for wifi is pretty darn reasonable considering the competition. $5 movies on your devices isn’t quite as good a deal since you can usually rent a movie on iTunes for less than that, but it’s at least competitive with other offerings and available for last-minute decisions.