American just announced another mileage “sale”. This mileage sale isn’t as good as their last offer from about 45 days ago, when they offered both this same 30% bonus plus a 15% discount on the price. The price on the current offering is about 2.4 cents a mile.
I wrote about my thoughts on their last sale, and the overall value miles have. Those thoughts still stand.
I can see the value prop at 2 cents, even though I didn’t take AA up on that offer. I don’t think 2.4 cents is anywhere near as good a value. I can usually find uses for miles at 2 cents a piece, and definitely at higher values. But, I don’t see myself tying up cash at this new price.
The interesting thing to me is that AA is back in the market with another offer so quickly, and one that’s noticeably more expensive than their last offer. Was it a one-time thing to keep positive words out on the street after the BK filing? Did a ton of people take them up on the 2 cent offer so they decided it was too generous?
Did you buy miles at 2 cents in April? I’d be curious to hear.