The true value of elite status comes from how often you can use the benefits. If you never earn a first class upgrade on an airline, getting them for free as a benefit is pretty useless. Similarly, if I don’t get suite upgrades from a hotel chain, the free upgrade benefit is kinda like a pet rock.
Folks who stay in hotels enough to earn loyalty benefits over the course of a year maintain their loyalty because of the benefits they receive. People have different opinions on their favorite benefit, but few would deny they enjoy a beautiful suite if they don’t have to pay for it.
Starwood Preferred Guest has offered suite upgrades to their top elite members for quite some time. Marriott has not. I asked SPG how they feel about their suite upgrade policy now and also asked how Marriott feels about this benefit for the future.
Hyatt Gold Passport has taken great care of me over the years as a Diamond member and I truly love the Diamond Suite Upgrade awards they dole out each year.
But, they’ve announced a change in how those upgrade awards are implemented, and it’s not a positive change for Diamond members. Find out what you need to do know before the change goes into affect next month.