Can hotel loyalty programs become about more than just points? Hyatt is working on that right now.
If you’re a member of the Starwood Preferred Guest program, you’ve probably heard of SPG Moments. They’re SPG’s way of allowing you to redeem your Starpoints for things that are decidedly not travel. Tickets to sporting events, shows and access to special dinners are just some of the SPG Moments that Starwood features on an annual basis. I’ve actually redeemed Starpoints for an SPG Moment, though it was mostly for me wife. She got a semi-private tennis lesson with Andre Agassi at the US Open a few years ago and […]