Basic Economy is the latest customer UN-friendly creation to come out of Scott Kirby’s lab. While not totally his making, he’s spent enough time pumping it up with steroids. The product being rolled out still needs to be tweaked. And, some more attention needs to be spent on how to make more money off the most loyal customers.
Basic Economy fares continue to spread to more markets. That means more frustrated customers. American Airlines made an announcement that makes things better for customers. That’s a welcome change.
United Airlines has been rolling out Basic Economy fares on so many routes. At this point, pretty much all domestic routes offer Basic Economy in some fashion. How many people are booking them, and how much money is it generating for United Airlines?
Basic Economy fares have now spread across all 3 of the legacy carriers. American Airlines and United Airlines took a harsher path than Delta did, taking away even more benefits than Delta did. Is this the beginning or the end of the latest round of cuts customers will have to endure?
Now that Delta, American and United have Basic Economy fares, we have lots of questions. What if you purchased a basic economy fare from American Airlines and made a mistake, or changed your mind later? Are you stuck?
Just another thing to be careful about when it comes to Basic Economy fares. Now that the Big 3 are all in the pool when it comes to offering bare bones fares, here’s another pitfall to consider.