I was fortunate enough to attend American Airlines Media Day a few days ago. It was a full day of presentations and Q&A with top executives about past results and future expectations. These were my takeaways.
Basic Economy is the latest customer UN-friendly creation to come out of Scott Kirby’s lab. While not totally his making, he’s spent enough time pumping it up with steroids. The product being rolled out still needs to be tweaked. And, some more attention needs to be spent on how to make more money off the most loyal customers.
Basic Economy fares continue to spread to more markets. That means more frustrated customers. American Airlines made an announcement that makes things better for customers. That’s a welcome change.