Darn auto correct (UBRT in previous title).
They might already be gone, but all the details are here.
Essentially, you’re plugging in the code UNLOCKNYFW into your Uber app and then selecting Front Row from the main screen and hoping a driver is available. Here’s the designers putting stuff in the bags:
PARTICIPATING DESIGNERS AND BRANDS:
Opening Ceremony • 3.1 Phillip Lim • Steven Alan • Reed Krakoff • Zero + Maria Cornejo • Misha Nonoo • Honor • ADEAM • Jill Stuart • Helmut Lang • Rebecca Minkoff • Illesteva • Tanya Taylor • Prabal Gurung • Vogue • A Peace Treaty • JINsoon • Master & Dynamic • S’well • Urbanears X Marc Jacobs
I’m ignorant on most of these, but I’m guessing my wife and the Heels First Girls aren’t.
Good luck and let me know if you score one!