US Airways has announced their 100% bonus again on purchased miles and it’s the last time we’re going to see a “non-targeted” offer of 100%.
I got some information today from someone “in the know” about such things. They’ve said that this will be the last time US Airways offers a targeted offer like this prior to the American Airlines merger and that this offer was moved up on the schedule to get it in before both parties merge. That’s not necessarily a sign that American won’t do the same things under Doug Parker’s influence, but they do things a bit differently than US Airways.
As Gary Leff and others likes to say, US Airways is the consolidator of Star Alliance premium class seats, in that they frequently sell miles cheaply. The price has gone up over time, but I still don’t recall American ever selling AAdvantage miles this cheaply.
This offer yields a price just under 1.9 cents per mile, where I don’t recall American ever going under 2 cents in recent years.
There may be another targeted offer of 100% bonus before the end of the year, but unlikely one that’s available to all members. And, while the information I’ve gotten could be wrong, it makes sense. There will be plenty to worry about post-merger, and the merger is expected to be finalized in the next 90 days. US Airways needs to integrate into the oneworld alliance (and out of Star Alliance) and all kinds of other fun projects. So, I doubt mileage sales will be tops on the priority list anytime soon, let alone resolving the differences of a US Airways philosophy to sell cheap miles with an AAdvantage program run by an astute Suzanne Rubin that doesn’t specializing in cheap miles.
Couple that with the fact that the rest of oneworld, especially British Airways, probably wouldn’t look kindly on US Airways stepping in and dumping a bunch of cheap miles into their systems, and this feels about right.
Does that make this a good deal? Not especially, unless you consistently travel on paid business class tickets (or enjoy traveling that way and can afford to tie up some cash for future awards). I traditionally get 3 cents or better per mile value out of my international redemptions, but I already have a bunch of Dividend Miles and AAdvantage miles. So, I’m not a buyer here.