Maybe I’m naive, but I can’t see why some people don’t see the value in a free app that helps organize your life a bit. The New York Times published an article not long ago taking a couple of pot shots at Passbook while still saying it might be, kinda sorta, if you’re really not expecting much could be a useful tool.
Quoting from the article:
Passbook, it turns out, is not so easy to use. In its original iOS 6 incarnation, the app displayed an opening screen that pointed the way to compatible App Store programs — but then that screen went away after you downloaded an app. (In Apple’s defense, its help documentation for iOS 6 also pointed the way to itunes.com/passbookapps, but really, who even knew that an online manual existed?)
I’m biased, because I love Passbook. But, really? It’s that hard to open up the Passbook and click on the Welcome page to get a list of apps?
And, we have seen some expansion, even if the author doesn’t believe it:
Only about 20 companies have joined Apple’s efforts, which tells you that the problem with managing Passbook isn’t you, it may be Apple’s not communicating well. Fandango, Starbucks, Walgreens, Sephora, Office Depot, Target, Major League Baseball and Ticketmaster can be placed in Passbook. In the travel department, Amtrak, American Airlines, Delta, United Airlines, Air Canada and Lufthansa have apps that deposit electronic tickets in Passbook.
You see, you aren’t doing anything wrong if you are wondering why your favorite airline or store isn’t in there. That’s pretty much the list after all this time.
Speaking as a domestic US traveler, having United (largest), Delta (second largest) and American (third largest of the legacy carriers) covers a pretty big chunk of potential travel.
Sure, it would be great if every loyalty card and travel partner I use had a place in Passbook. All good things in time. I’m pretty pleased with what’s there so far, and if you’re an iPhone user who’s not taking advantage of Passbook, what are you waiting for?