Starwood Preferred Guest Year-End Stats Update

Last week I threw my two cents in on Starwood Preferred Guest’s year-end summary of what members did throughout the year.

But, while reviewing LoyaltyLobby today, I noticed he reported on a customized page SPG programmed that allows each member to see interesting facts about their own experiences with SPG.

So, I decided to take a tour through my personal stats.  First, let me say that I think this was a fun exercise SPG undertook and I don’t mean to sound overly critical.  Based on a quick glance, I’m assuming they ran these numbers earlier in the year or they’re working off a stale copy of their database.  Here goes:

Stats Update

Interesting that the average Plat member only earns 62K.  Sounds like more of them need a Starwood Preferred Guest American Express Card.  Anyway, I actually earned more points than this.

Screen Shot 2013-01-01 at 5.11.42 PM

Well, at least they got the number of nights I stayed correctly.  Oh, wait.  I actually had 102, of which 98 have already posted.  And, most of my stays were earlier in the year, so while the number might not be accurate if they pulled a copy of the database in the last couple weeks, this data looks a few months old.  See screen shot from my account a few days ago.SPG Status

Screen Shot 2013-01-01 at 5.11.53 PM

This number’s a bit high, but not too far off.  I was closer to half a million in redemptions, artificially inflated by the Andre Agassi US Open Auction I won.  Again, the average Plat member’s redemption number seems paltry.  Need more credit card spend.  🙂

Screen Shot 2013-01-01 at 5.11.50 PM

This one was at least pretty close.  We traveled to 5 countries this year where I had an SPG stay.

Anyway, despite the inaccuracy, a fun exercise.  The average numbers were interesting to see as compared to other Platinum members.

How did you fare compared to the “Average Platinum Member”?

Don’t forget to enter my contests for a free roundtrip ticket on American Airlines and/or 25,000 United MileagePlus miles or Hyatt Gold Passport points!

42 Comments

  1. Makes me want to go back now and read what they sent me! I hope to make Plat this year- would have last year if I had been smarter….did not start staying with them until June.

  2. Bizarre that they got the number of countries wrong… maybe they think one of their domestic hotels is in another country?

    1. I think they have reasonable coverage in Italy, and they have some pretty awesome properties there as well. St. Regis Rome and Hotel Danieli in Venice are two of my favorites. Westin in Florence is another solid property as well.

  3. I want to do this exercise too to see how I compare… But it seems like most Platinums must now get the 10 suite certificates and probably almost half or one-third get the 75 nights level.

  4. Well, I just signed up for the SPG AmEx card (using your link!) and look forward so some nice hotel stays. The only negative so far: no hotels close to Sea-Tac Airport. What is up with that?

    1. Charlie,

      Congrats and thanks for following along! The knock on SPG (and Hyatt) is that they’re significantly smaller than Marriott, Hilton and Priority Club. You’ll find low-end properties for chains like this in fringe markets (Sea-Tac fits that bill to some degree). SPG and Hyatt both have a really good presence downtown Seattle. Are you connecting overseas at SEA?

      1. No connections. My family lives near Seattle and when returning to Atlanta we usually take the first flight of the day at 6:30 AM or so. Staying in a hotel close to the Airport makes things easier.

  5. I have to say I like the SPG program. They have excellent coverage in Asia whereas the Hyatt is lacking in that region unless you are in China.

  6. I love SPG. Can’t beat having cash and points and award stays count towards elite status. Then if you have the personal and business spg cards it makes it that much easier to requalify every year.

    1. Perry Platypus, doubling up on the SPG cards is a great way to get a head-start on status each year. And, cash & points has always been one of my favorite redemptions.

      Regards, Edward Pizzarello

  7. 2 quick question. I know nearly everyone values Starpoints the most amongst points/miles currencies; I was curious as to why you thought Starwood went the direction they did (with all the partners and 25% bonus on 20k increments) and why other chains don’t follow suit? I would love to see Hyatt do something similar and can imagine people switching as a result

    1. Vik,

      Starwood set out to change the way hotel loyalty programs worked by creating ultra-rich rewards. They did this not only with the value of their currency in transfer but also in the establishment of awards with no capacity controls. It cost them a pretty penny when they did it, but they managed to scoop up lots of share that allowed them to increase the size of the program. I think they had the benefit of seeing what all the other programs had done, and being new-ish to the game made it easier for them not to print currency (points) like crazy. By keeping the number of points earned fairly low (you won’t find a shopping mall nor 10 points/dollar earning specials), they’re able to offer outsize value for transfers.
      That being said, I think Hyatt has caught up with them (and passed them) in some regards. Hyatt mimics them on no capacity controls, takes awesome care of their elites and even provides guaranteed upgrades for Diamonds, albeit only on paid reservations. Where Hyatt doesn’t have strength is in airline partnerships. To some degree, this is by design. The VP of Hyatt Gold Passport, Jeff Zidell, has said on many occasions that they see the loyalty program not as a revenue center but as a way to engender actual loyalty to the brand. In that regard, with aspirational properties and excellent treatment of elites, they’ve done so.
      To me, the reason the other chains fall off as much as they do is because they a) are trying to be all things to all people, constantly feeling like they need to “me too” whatever another program does and b)are probably trying to weigh costs on their loyalty programs. It’s obviously easier for a smaller competitor like Hyatt (or SPG to a lesser degree) to try harder at upping their game since they have less properties/decision makers under the tent. I also think the Hiltons and Marriotts of the world believe they are somewhat ubiquitous because of their size and don’t necessarily need to try harder to earn customers. The growth in the economy over the past year probably only supports that assertion further for them.

      1. This is part of the reason why I decided to dump Hilton. Every time I tried to book a rewards stay it was going to cost 30,000 points per night, even at their lowest tier properties like Hampton Inns. Even with how easy it is to earn points, they are still nearly worthless.

  8. That sounds awesome, I’ll have to try it! I don’t stay at spg very much but wish I did, they have good properties 🙂

  9. There’s a lot of hype about Big Data, but boy, companies sure set the bar low when it comes to demonstrating their ability to mine data for insight….

  10. Interesting…have you kept track or read the terms to see how long before posting? Many places (not just hotels) have a period of time pass before they award points so you have a lot of pending points but but can’t use them until the allotted time

    1. This is something Hyatt is best at, IMO. Last year when they had promos where you earned a certain number of points after staying X nights I was reliably seeing those points post a few days after I reached each threshold.

      Regards, Edward Pizzarello

      Sent from my iPhone

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